Know-how

Choosing pack sizes: retail or food service?

Small packs suit store shelves; large packs suit commercial kitchens. How do you choose what fits your market?

Choosing a pack size is a commercial decision before it is a logistics one: it sets the customer segment, the shelf presentation and the freight cost.

Retail packs

Smaller sizes suit the end consumer and store shelves, where clear labelling and easy home storage matter.

Food-service packs

Larger sizes suit restaurants, hotels and central kitchens, where usage is higher and fewer packs are opened.

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